What to Include on a Nonprofit Campaign Page

A strong nonprofit website should help people understand your mission quickly, trust what they are seeing, and know exactly what to do next.

This guide focuses on what to include on a nonprofit campaign page with practical guidance nonprofits can use to improve clarity, reduce friction, and create a more confident supporter experience.

How to Choose the Right Font for Your nonprofit fundraising page

When teams compare options in what to include on a nonprofit campaign page, they usually get the best results by deciding their evaluation criteria before they look at features or pricing language.

For most nonprofits, a better decision comes from comparing donor experience, operational fit, flexibility, and reporting needs in one consistent framework instead of chasing isolated promises.

Match Your nonprofit Theme

When teams compare options in what to include on a nonprofit campaign page, they usually get the best results by deciding their evaluation criteria before they look at features or pricing language.

For most nonprofits, a better decision comes from comparing donor experience, operational fit, flexibility, and reporting needs in one consistent framework instead of chasing isolated promises.

Consider Legibility

A useful approach to consider legibility starts with clarity: what the page, campaign, or event needs to achieve, who it needs to serve, and what friction is getting in the way today.

If a section does not help the reader make a clearer decision or complete a concrete task, it should be simplified until the value is obvious in the first read.

Test Multiple Fonts

A useful approach to test multiple fonts starts with clarity: what the page, campaign, or event needs to achieve, who it needs to serve, and what friction is getting in the way today.

If a section does not help the reader make a clearer decision or complete a concrete task, it should be simplified until the value is obvious in the first read.

Font Pairing

A useful approach to font pairing starts with clarity: what the page, campaign, or event needs to achieve, who it needs to serve, and what friction is getting in the way today.

If a section does not help the reader make a clearer decision or complete a concrete task, it should be simplified until the value is obvious in the first read.

A simple next step

Once the structure is clear, the most useful move is usually to simplify the page or workflow, test it from a supporter perspective, and only add complexity when it clearly improves the experience.