How to Create a Nonprofit Campaign Page Step by Step

A campaign page performs better when it is organized around one clear goal, simple storytelling, and a supporter-friendly path to action.

This guide focuses on how to create a nonprofit campaign page with practical guidance nonprofits can use to improve clarity, reduce friction, and create a more confident supporter experience.

What is a campaign fundraising page?

A useful approach to what is a campaign fundraising page? starts with clarity: what the page, campaign, or event needs to achieve, who it needs to serve, and what friction is getting in the way today.

If a section does not help the reader make a clearer decision or complete a concrete task, it should be simplified until the value is obvious in the first read.

What you need from a campaign fundraising page

A useful approach to what you need from a campaign fundraising page starts with clarity: what the page, campaign, or event needs to achieve, who it needs to serve, and what friction is getting in the way today.

If a section does not help the reader make a clearer decision or complete a concrete task, it should be simplified until the value is obvious in the first read.

How does a campaign fundraising page work?

A useful approach to how does a campaign fundraising page work? starts with clarity: what the page, campaign, or event needs to achieve, who it needs to serve, and what friction is getting in the way today.

If a section does not help the reader make a clearer decision or complete a concrete task, it should be simplified until the value is obvious in the first read.

Personalizing the fundraising page

A useful approach to personalizing the fundraising page starts with clarity: what the page, campaign, or event needs to achieve, who it needs to serve, and what friction is getting in the way today.

If a section does not help the reader make a clearer decision or complete a concrete task, it should be simplified until the value is obvious in the first read.

Creating support

A useful approach to creating support starts with clarity: what the page, campaign, or event needs to achieve, who it needs to serve, and what friction is getting in the way today.

If a section does not help the reader make a clearer decision or complete a concrete task, it should be simplified until the value is obvious in the first read.

A simple next step

Once the structure is clear, the most useful move is usually to simplify the page or workflow, test it from a supporter perspective, and only add complexity when it clearly improves the experience.