Fundraising Page Mistakes to Avoid

A fundraising page should reduce hesitation, explain the purpose clearly, and guide supporters toward one confident next step.

This guide focuses on fundraising page mistakes to avoid with practical guidance nonprofits can use to improve clarity, reduce friction, and create a more confident supporter experience.

Skipping the fundraising page

A useful approach to skipping the fundraising page starts with clarity: what the page, campaign, or event needs to achieve, who it needs to serve, and what friction is getting in the way today.

If a section does not help the reader make a clearer decision or complete a concrete task, it should be simplified until the value is obvious in the first read.

Creating a fundraising page at the last minute

A useful approach to creating a fundraising page at the last minute starts with clarity: what the page, campaign, or event needs to achieve, who it needs to serve, and what friction is getting in the way today.

If a section does not help the reader make a clearer decision or complete a concrete task, it should be simplified until the value is obvious in the first read.

Asking for cash outright

A strong section on asking for cash outright should make the mission legible, reduce ambiguity, and help supporters understand what happens after they take action.

Use plain language, tie each message back to mission and impact, and avoid dramatic phrasing that sounds more transactional than community-focused.

Failing to research company policies

A useful approach to failing to research company policies starts with clarity: what the page, campaign, or event needs to achieve, who it needs to serve, and what friction is getting in the way today.

If a section does not help the reader make a clearer decision or complete a concrete task, it should be simplified until the value is obvious in the first read.

Choosing too many items within a high price range

A useful approach to choosing too many items within a high price range starts with clarity: what the page, campaign, or event needs to achieve, who it needs to serve, and what friction is getting in the way today.

If a section does not help the reader make a clearer decision or complete a concrete task, it should be simplified until the value is obvious in the first read.

A simple next step

Once the structure is clear, the most useful move is usually to simplify the page or workflow, test it from a supporter perspective, and only add complexity when it clearly improves the experience.